AI (artificial intelligence) has been around for over 60 years, but it has just recently become a reality in the corporate world. AI is so popular that by 2022, we will connect over 33 billion devices to the Internet – and automated robots will power all of them.
Artificially Intelligent SEO
Once you get over your fear of AI, you’ll be able to use it to your advantage. Especially in the online content world.
We’ve all heard the horror stories. “I can’t rank my site on page one. I pay thousands of dollars for SEO and get no results. My competitors rank ahead of me, and I have no idea what they’re doing.”
To solve these issues, we need to improve upon SEO’s most important functions:
- Keyword research
- On-page optimization
- Content Marketing
- Link building
For those of you who don’t know, SEO stands for search engine optimization. In the past, this was a way to increase the traffic to your website by more easily appearing on Google or Bing. There are many tricks and tips to learn how to do SEO, such as keyword density, meta tags, and even duplicate content. AI has become a critical tool in the SEO world recently.
Will A.I. Replace SEO?
It’s no secret that tech is booming right now, but AI is not a replacement. We instead see it as a useful accessory. AI SEO combines the efficiency and effectiveness of AI with the nimbleness and creativity of SEO to ensure that you never have to worry about your Google ranking ever again.
Can an AI program find the right keywords, create content, and inspire social engagement? Yes. You can also use AI to optimize your :
- sales funnel
- email marketing
- social media strategies
- site architecture
AI can even deliver better web traffic with your SEO. In fact, A.I. SEO can improve all these things almost instantaneously. You might be thinking, “Wow, that’s pretty impressive.” But AI isn’t the end-all-be-all of SEO. You still need to keep the human element in your marketing. Your customers are human, after all. It is important to treat them as such, especially since Artificial Intelligence is usually only as good as its programmers.
How AI Works and What It Can Do for SEO
The web is getting more complex, and it’s a good thing for the SEO industry. Today, Google Analytics reports that search engine queries are rising by around 24% each year.
In 2018 alone, Google announced that US queries had increased by 50%. On top of that, many companies are attempting to offer solutions to marketers: e-commerce platforms like Etsy are asking for more shopping inventory on their sites. In contrast, travel company Travelocity has asked social media sites like Facebook to tell hotels what rooms they have available.
There is clearly a demand out there for more information about what searches people are performing online, and as an SEO professional, you need to try and meet this demand. However, how do you do that without compromising your SEO strategy?
SEO AI Strategies
You are in a race against time to get your site at the top of the search rankings. Your competitor is already ahead of you, and the clock is ticking! You need to come up with a killer SEO strategy and be quick or risk losing everything.
If you can determine the intention of searches, you can understand the intention of the searcher themselves. It is crucial to understand what the user is trying to achieve, not just what they are looking for. By understanding the intention, you can create content that is closer to directing the searcher to what they’re looking for.
The biggest problem for a blogger is the lack of content. You can’t publish the same kind of content every day and expect your blog to survive. That’s why AI-based tools like ‘Trend Hunter’ and ‘Buzzsumo’ are so valuable. They scour the web to find only relevant content that you can then repurpose on your blog.
SEO Optimized Content
It’s something we’ve been seeing for a while now, but it still makes us excited to know that voice search is entering our lives. It’s not just another way to “find what you need”, it’s another way to interact with our devices. It’s another way for us to be more human in this world that’s becoming increasingly digitalized.
Tools such as Frase can help you to optimize SEO by simply typing in the question. Frase will then use natural language processing to find the most relevant questions and allow you to write the best answer.
Use AI-Generated Content to Improve EAT
If you’re not familiar with the EAT standards, don’t worry, you’re not alone. I had to look them up, too. It turns out they are “Expertise, Authority, and Trustworthiness.” These standards help determine where your page ranks in search results compared to others.
How can you make sure your content meets EAT? Simple – use artificial intelligence. For example, AICoverage is a free tool that checks your pages against Google’s EAT standards. It’s a simple tool that helps you make sure your content is up to par.
Tips for using AI SEO Google EAT (Expertise, Authority, and Trustworthiness) standards:
- Properly train your algorithms so that they’re not feeding you random data.
- Properly train them to work with your keyword list.
- Properly train them to work with your website.
- Properly train them to work with your analytics.
- Properly train them to work with your customer data.
You can’t beat the power of AI. Learn how to use it effectively to boost your SEO results.
If you want to rank well, you should create content between 900 and 1500 words. One of the best things about this new generation of keyword tools is that they can also help you structure your content properly. For example, Google Keyword Planner, one of the best free SEO tools available) will show you suggested LSI keywords for your seed keyword.
According to a study by Microsoft, you can use AI to find keywords not yet used in the content by scanning the web. It’s pretty amazing for those who want to create content on a budget or for those who don’t have time to look through the thousands of results. There are two ways to go about this:
- Use a keyword research tool like SEMrush, Buzzsumo, Word Tracker, etc., to find the most popular keywords currently used in your industry.
- Use Google’s keyword planner to find the most popular keywords used in your industry.
Finding the right keywords can be difficult, especially if you’re not an SEO expert. Fortunately, BrightEdge has a free tool to help you find the best keyword for your blog.
Machine Learning Algorithms in SEO
Wikipedia defines machine learning as the process of training a machine learning model to identify patterns in large quantities of data through an optimization process. Machine learning involves using algorithms to determine what properties make an individual entity or a group of entities desirable or undesirable to others. It uses data that we input into it through an algorithm that filters for information that normally does not make it into it.
With machine learning, it will apply different algorithms to each data string provided to determine if we should make additional changes. A sophisticated machine learning algorithm can learn patterns from raw inputs (data) and use these to train its own model. As a result, it can make these changes independently without relying on humans to do the testing.
The learning algorithm will use two basic sources of inspiration:
- a keyword research tool
- a content marketing strategy
Machine learning for Website Optimization is a set of algorithms that determine the most efficient way of using data to improve your website’s organic (non-paid) search engine presence. Basically, the process of using various data points to train a machine learning model during the SEO process. Whether it’s analyzing past website traffic, past competitor website traffic, or even your own site traffic, how best to maximize the return.
Before we dive into the details, let me say that if you are not familiar with machine learning, there is an excellent Machine Learning tutorial available on Udacity. However, if you don’t want to invest in Udacity, I recommend heading over to Coursera.
Machine Learning for Website Optimization uses a combination of:
- The topics that are being discussed on the website.
- How much time the user spends on the website.
- The number of social media shares and the amount of traffic the website gets.
- The number of comments and the number of backlinks the website gets.
- The brand associated with the website.
While we are largely focusing on the most important factors mentioned above, we will also cover various other factors that affect your success using Machine Learning techniques in SEO.
Below are the key main elements:
Decision-making in machine learning comes from supervised learning algorithms in which the user learns which datasets they need to train a model on.
Unfortunately, this process is often not efficient. Data sets containing lots of noise are often difficult to use because the human team cannot determine what attributes are most important in that data. It can often make more sense to simply filter out the useless (collateral) data completely.
Revolutionary AI SEO Is The Future
To compete with new and up-and-coming AI technologies, marketers need to understand when to use which tools. There are different SEO AI styles, including natural language processing, pattern recognition, sentiment analysis, and even speech recognition. Below, we review the most common practices related to different types of AI in general and then discuss common examples of when marketers should use each one.
Search engines determine the relevancy of a website based on several factors such as:
- Quality of content
- Content relevance
- Speed of loading
- Depth of content
- How easy the content is to navigate
When you use search engines, you’re giving them a list of content you want them to show a potential user. There will be mistakes since Google scans billions of pages a day. If you think your website falls into the gray areas, some tools will show you what other sites rank for.
When you use word recognition programs, rather than referring to the end-user as “you,” label that content. Google Revue and ContentSheet can help you identify the content SEO best practices and rank accordingly. Also, Google Images is essentially an online image search tool. Pages with images get first dibs in the rankings.
A study published in the Journal of Intelligent Tools and Systems showed that content quality plays a major role in determining how well search engine crawlers will process your website content. The more informative and useful your information is, the better it will rank. Using your main keywords in your page title and meta description can help increase your page’s relevancy.
When Google sets a default ranking for certain terms:
– You need to set a unique term dynamically for every page you publish so Google can find relevant content.
– You must have a unique keyword, while your website content also has another unique keyword.
Your keywords are why users worldwide are finding your website, while people looking for similar products and services are not. Using relevant keywords, it will present your audience with diverse search results that include your website, but not exact matches. Google asks you to label each term you include (or link to) in your SEO content, so users know what phrases to use in their content. Labeling phrases helps users to understand which terms to use in their review process.